Marcus is as much known for his work off the pitch as he is on - but a good image won’t sell his first ever Nike collection. We worked to bring to life his unwavering sense of self-belief while adding edge to his positioning as an athlete. The truth is that while Marcus may be an angel off the pitch, he’s a devil on it - accumulating in the ‘Better Believe It’ concept.

We produced the Visual Centre including film and stills that spread across Nike social channels, billboard and retail. To add extra flavour, we got Manchester’s own MC Meekz to VO the film. Hypebeast, Soccerbible and Versus picked up the story. And the results followed – 180% over planned sell-through and demand and 35% above content benchmark on Nike Socials.