Footballer Erling Haaland is like a storm. Beautiful to see, terrifying to feel. On the pitch he’s a force of nature. To launch his first ever Nike boot, we created a campaign that highlighted his inevitability in front of goal. Using the perfect analogy for a boot rooted in his Norwegian roots – the north sea. We used this to create the feeling of what it would be like to confront such a force. Authentically capturing rising waves in Norway to juxtapose Erling’s unstoppable instinct in front of goal. The result is film that encapsulates a finish from the world’s greatest number 9.

You know it’s coming. You can’t stop it.