Maserati. Spark The Next.

The Ghibli Hybrid is Maserati’s first step into an electric future. We needed to reimagine the car launch formula to create impact and reignite the brand that was inline with the latest innovations in automotive.

Hybrid car marketing is well-trodden. 'Spark the Next' focussed on the cultural and creative hybrids, who would ignite tomorrow. We began with teasers that ignited Maserati Tower, then launched with a film that sparked the attitude with a live digital launch.