Phantom GX: More Precision.
Precision personified.
To launch the new Gripknit innovation and Phantom GX boot globally, a fresh take was needed to resonate with a new generation of footballer.
By showing what ‘More Precision’ unlocks, our concept elevated why this boot is extraordinary beyond just the product innovation. Putting it into culture where Nike’s audience would see it, led by England national hero Ella Toone. Each sequence focusing on a creative expression that comes with a high precision boot – More Moves, More Chill, More Service.
The Phantom GX has been dubbed the Nike's most successful football boot launch to date with retailers selling out of stock within 24hrs.
