Gift Greatness.

The perfect gifts are the ones that inspire others to give more of themselves. A basketball is a chance to find an obsession, connect with a team, and chase a dream. A pair of Pegs are a way to try a 5k for the first time. A matching set could be the confidence they’ll need to show the world who they are. Long after the holidays, it’s the gifts we’re giving that help them feel like living. Gift Greatness was the concept we created for Nike’s holiday campaign. Inspiring others to buy the gifts that would move their loved ones for Xmas. We captured 24 images across all categories from running to skateboarding, football to dance, each against warm, holiday hues – juxtaposed with epic movement that highlights the greatness sport can achieve. Dynamic motion. Cozy feels. Gift Greatness.