Gazelles: Freak By You.
Game as unique as Zoom Freak.
Nike challenged us to disrupt the EMEA basketball and sneaker culture with the Zoom Freak 3. We developed Freak By You, a concept that allowed us to bring in basketball communities, like The Gazelles and SBB, and tell their stories to inspire future ballers to play and reflect their attitude through Nike By You.
We collaborated with the Gazelles to create their campaign assets across nike.com and Nike apps, their very own customisable shoe, plus a bespoke zine that authentically repped their Freak mindset.
