The Nike Field General shoe is an icon of American Football, worn in the 80’s and 90’s - reinvented for a new generation. To launch the shoe through the Nike SNKRS app, we created story-driven and editorial content that spoke through the lens of a different type of athlete. Content that delved into creating connection through outdoor crotchet with @crochetcookey and obsessing and archiving sneaker culture with Sam Le Roy, editor of @hardcopy. From American football pitches to today’s modern urban spaces, now, the Nike Field general represents the pursuit of different ambitions.