Birthplace of Dreams.

Jordan Beyond Uniform China Launch: New dreams from a new generation.

Beyond Denim. Beyond Uniform. We helped Jordan launch a new style of denim streetwear in China, inspiring the new generation to follow their dreams no matter where it takes them. Repping the new wave of denim, ‘Birthplace of Dreams’ is a campaign featuring Chinese creatives living in London who are pushing their style and creative practices on an international level.