Move with Meaning.

Vaha is a digital fitness mirror that tracks movement in real time to push you further. ‘Move With Meaning’ became the anchor for brand creative, trainer and product content for breaking into the UK market. Redefining the possibility of how we move, to enable us to become fitter, faster stronger. Every movement measured to reach your maximum potential.

An anthem was at the center of the campaign that described the ‘Vaha feeling’. That feeling of when you move the right way, everything just flows. Alongside this we created a visual lexicon written by the flow of movement itself that formed the heart of the brand identity.